BRAND & Web design STUDIO

Building brands that position you as a trusted leader, gaining recognition in the wellness community.

For wellness brands & mindful retreats

You’re in the right place if…

You want your brand to reflect premium experience.

You want a brand that empowers your growth.

Creating trust and positioning yourself as a mindful leader, so your offerings stand out with impact.

Helping you attract the right clients, inspire loyalty, and share your work with the world with clarity and confidence.

You’re seeking consistency in your brand.

You want your community to feel your unique energy.

Aligning your visual identity and messaging to save time and energy across every touchpoint.

Infusing everything you say and show with the essence of your offerings from the first touchpoint.

BRAND Strategy i Brand Design i Web Design

Building the bridge between you and your conscious community

I want your work to be seen. Together, we’ll create a presence that not only reflects your unique vision but becomes a natural bridge to your ideal audience. This connection will invite trust and open the space for growth, allowing your offering to deeply resonate with those who share your values.

Client Stories

See how they’re now connecting more deeply with their communities.

Discover how thoughtful design and strategy have transformed their businesses.

Ways to work together

Rooting new businesses in strong foundations and guiding established brands to realign with their evolving purpose and vision.

Premium Branding

A thoughtful and collaborative journey to uncover the heart of your brand. We’ll develop a strong brand strategy rooted in your values, purpose, and long-term vision. Your brand design will then reflect this foundation, from logo design to colour palettes and typography, creating a cohesive visual language that connects deeply with your ideal audience.

Web Design & Development

Your virtual home—a space designed to invite connection, inspire trust, and reflect your story. With equal focus on aesthetics and functionality, your website will align seamlessly with your brand, creating an experience that feels intuitive and meaningful for your audience.

Curious About the impact of Your Brand?

Free Brand Audit

I’m offering a complimentary brand audit as a thoughtful first step. Whether you have a fully developed brand or are just starting with an idea, together, we’ll assess where your brand shines and uncover opportunities to align more deeply with your ideal audience.

What You’ll Gain:

// Actionable insights on your brand’s strengths and areas for growth.

// Clear recommendations for aligning your message and impact.

// Strategies to deepen your brand’s connection with your ideal audience.

// Guidance on creating clarity and confidence in your next steps.

well grounded

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mindfully branded

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naturally attracted

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well grounded 〰️ mindfully branded 〰️ naturally attracted 〰️

  • Kind Words

    The process was transformative and brought so much clarity to how I present my community. It wasn’t just about creating something visually beautiful—it aligned deeply with my values and the connections I want to make. The attention to detail and thoughtful approach made it feel like a true collaboration, and the result is something that resonates with my audience on a meaningful level.

    – Carolina, The Creative Community –

  • Kind Words

    The process felt like a collaboration where every detail was carefully considered to reflect who I am and the stories I aim to tell. The visual identity is intuitive and thoughtful, aligning perfectly with the authenticity I strive for in my work. It’s clear that Mel’s approach is different—she doesn’t just design; she listens, understands, and creates something that truly resonates. The result is more than just a functional space; it’s a true extension of my values and intentions.

    - Janina, Authentic Story Curator -

  • Kind Words

    I’m so grateful I found Mel! Before working with her, I had no idea what direction my brand was going in. I knew what I wanted to do, but I just couldn’t communicate it. Mel helped me dig deeper and figure out what I really wanted to say to my clients. Her approach felt so personal and intuitive, and she made everything so easy to understand. I now feel proud of our brand and the message we’re putting out there. Honestly, it was exactly what I needed.

    – Sarah, Soulful Wellness Studio –

  • Kind Words

    Mel has an extraordinary ability to translate not just words, but also thoughts and emotions—both spoken and unspoken—into a visual language that feels authentic and deeply resonates. Her work goes beyond design; she captures the essence of who I am and what I stand for. Through the right choice of colours, lines, and graphics, Mel has created a visual identity that truly represents me and my brand. Working with her was an easy and seamless process, and I am extremely satisfied with the results. 

    - Eileen, Marmot Baby, Sleep Consultant -

Helping brands connect deeply, inspire trust, and grow naturally

mindfully branded

about me

Hi, I’m Mel.

Behind every brand is a story waiting to be told. My work is about uncovering the essence of that story and sharing it with the world in a way that feels deeply aligned.

As a brand strategist and designer, I see my role as a bridge—connecting you with your ideal clients. Every brand has the power to create connections and inspire trust. I bring clarity and beauty to your ideas, crafting a brand that feels like home and naturally draws in those you’re meant to serve.

My Approach

A thoughtful process focused on understanding your values, developing a grounded strategy, and designing a brand that fosters an emotional connection with your ideal audience.

Deep Listening

Every brand has a story waiting to be told. I take the time to understand not just your business, but the heart behind it, creating space for a brand that feels uniquely yours.

Grounded Strategy

Together, we’ll build a foundation rooted in your values and purpose. Every choice will align with your bigger picture, offering a clear path forward.

Holistic Design system

We’ll weave together storytelling, visuals, and functionality to craft brands that don’t just look beautiful—they connect, inspire, and make a lasting impression.

A Collaborative Process

From the first conversation to the final reveal, the process is designed to feel grounded, supported, and deeply collaborative.

rooted in purpose

Evoke emotion, reflect your purpose, and create a meaningful connection with your ideal audience.

Transforming wellness brands and mindful retreats that are…

// Evolving beyond the “beginner” stage to feel grounded in your expertise

// Gaining recognition as a trusted leader in your field

// Creating a lasting, meaningful impression on your community

// Infusing your unique personality into every interaction

// Attracting premium clients who value your offerings

// Showing up with clarity, confidence, and ease

FAQs

  • The process begins with understanding the heart of your brand—your values, purpose, and vision. From there, a strong brand strategy is developed, followed by thoughtful design work, including your logo, color palettes, and typography. Every step is focused on ensuring that your brand resonates with your audience and aligns with your goals.

  • Typically, the branding process takes about 6 to 8 weeks. This includes crafting your brand strategy, creating design concepts, and refining everything to match your brand’s essence. The timeline ensures that each step is given the care and attention it deserves, creating a solid foundation for your brand.

  • It’s the right time to invest in professional branding when your current brand no longer reflects your mission, or when your business is ready to grow and connect with a larger audience. Whether you’re starting a new venture or updating an existing brand, professional branding gives you the clarity and direction to stand out.

  • A clear brand strategy brings focus by helping you define your unique value and speak directly to the right audience. It allows you to craft messaging that resonates and builds trust through consistency and authenticity. With a solid strategy, you create meaningful connections, speak with clarity, and establish a brand that grows naturally over time, staying true to what makes you unique.

Follow me on Instagram

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